The brands have been carefully chosen for the department, they are niche-brands with an eye on the future. The department gives a feeling of luxury and a feeling that you are buying something exclusive. On top of all that the way the department has been created, from the web shop, to the styling and to the aesthetics makes the brands feel modern and very ‘now’. I am very excited for the brand as I know this is something the whole team believes in and has worked very hard on. I wish the brand all the success!